I first encountered this Japanese chocolate biscuit in Singapore as a kid in the early 80’s. In those days, I was awestruck with the myriad of foreign ads (imagine a Yashica camera ad that had orang puteh in it) on telly and the Japanese Pocky ad was no different. In Malaysia, the same thing is called Rocky (in Korea, it’s Pepero although I don’t think Glico makes them). Why the change? Because it sounds like you-know-what? Heh.